At the same time, their personality is emphasized in some ways.Īre you looking for a perfect font that would convey the nature of the company, be easy to read, and look relevant? We offer you to learn from the experience of well-known brands. This is quite a common situation for branding: many companies choose the same typography when developing their corporate identity. They seem completely different at first glance, but they are inspired by the same font, Helvetica, which is considered the champion in popularity for brand identity development due to its versatility. Think of the logos of Bayer and Fendi, Kappa and Energizer. ![]() It isn’t easy to put together fonts that are either inviting or may feel like too incited. Just two fonts that will highlight each other can be considered an option. Have you ever thought about what could be the best combination of fonts to put forward your logo designs, alluring traffic towards it? The answer is simple.
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